Bet against

Saying "Everyone’s wrong" is a very hard business.

That was exactly what Dr. Burry said to Bankers when he was about to bet against the housing market:

"Based on prevailing sentiment of the market, the big banks, and popular culture, yes, it’s a foolish investment. But everyone’s wrong."

"Prevailing sentiment and popular culture" are two dangerous gauges. Which has brought us poverty, demolitions, wars, overpopulation, and eventually maybe a catastrophic climate collapse.

I read this once:

Bet against the consensus and be right that is fucking awesome!

Indeed it is. I hope we do that more often.

Remembering

Celebrating a leader 18 times per year is not about remembering is about ratification.

Deprivation for acceptance tho is a glimpse of failed implementation.

What is the alternative?

Comprehension and improvement.

These two terms will lead you to the proper implementation.

Eventually, you will stop repeating celebrations and you will start to remember instead of seeking endorsements.

Happy Republic Day.

Apple's wheels

How can Apple sell 4 pcs of plastic wheels for 700$?

How marketing makes that possible?

Well. It's not marketing. It's a cult.

In 1978 pastor of an apocalyptic cult Jim Jones lead his 900 followers to commit mass suicide by drinking cyanide-laced. In 2018 in South Korea cult founder Shin Ok Ju ordered their followers to beat each other unmercifully to evict the demons.

Cults are influenced by personal feelings and opinions but not facts. Reasons without facts withers rationality. Then you can price the iPhone SE (With a 4.7" retina display and A13 mobile chip and 4K capable cameras and Touch ID and all those other incredible tech features) 300$ cheaper than 4 regular wheels.

Marketing looks for attention to develop trust. You certainly will get attention by beating your followers but you won't earn trust.

Selling 4 wheels for 700$ just does that.