Meanings

Once Jung said: Man cannot stand a meaningless life.

Because meaning is about acting. Hence mass marketer has to pursue the meaning.

That's what Jobs did. That's exactly what Elon is doing.

You don't buy products, you buy meanings.

Signs

There is a sign for the exit and for the entrance and they work.

We do follow mandatory instruction signs.

Behavioral instructions tho are tricky.

Signs like "Wash Your Hands Please" may not recompense.

Because behavior is not about instruction is about education.

Education on the other hand requires a lot more than signs.

Turkish breakfast

Turkish breakfast is about laying out all elements separately with almost a zero effort.

That is an easy thing to do.

Symphonizing pieces to create a unique recipe tho requires time, hard work, experience and talent.

The same goes to your features.

You may have the courage but performing it without respect may be a useless tool.

Integrity, self-awareness, empathy, creativity, etc. are all good features but not by their own account.

If you like to lead to a particular outcome you should harmonize those pieces.

And that is what you need to chase.

You have been served.