Half Way to Hell Club

Was an exclusive club founded by working man who fell from the Golden Gate Bridge into its safety net during the construction (1936-1937).

Most of them were saved with minor injuries and aftermath they named this fall as halfway to hell.

We know that clubbing is a thing in the West. There are clubs devoted to hobbies, social activities, politics, and so forth.

But this one caught my attention because it was about the type of experience that you can't choose to volunteer.

Experiences tho are hard to share and thus they're unique.

You can build a massive bridge, connect bays, and be proud of engineering but recognizing that fall of Al Zampa is incomparable. Organizing a club for it is priceless.

During this pandemic we are overwhelmed by such unique experiences.

We're witnessing falls alike almost every day.

Now is the time for you as a brand, as a company to grab those moments and to find a way to share those experiences and to club but not just offer consolations.