The Firm

I loved when I watched this movie back in 1997.

During this unexpected break I decided to rewatch some of my favorite 90s movies.

However the try out to see if it would exorcise my inner enthusiasm what I had back then for American way of life seemed to be absent.

The core thrill I felt watching The Firm (1993) back in 90s was driven by the way of communication we had. If bad guy Avery has had a cell phone Mitch's plan would have fallen apart. So is the entire scenario. So goes my thrill.

Tools we have today makes our recent past stories stale and irrelevant.

Tools we are going to get in near future (Like AI, VR etc.) will make today's stories nonsensical.

I always tell you that marketing is about storytelling and marketer is a storyteller machine.

One who studies marketing today should be very careful with her way of story consumption.

Same goes for the companies tho.

Because stories are backbone of your behavioral pattern.

Update your stories by fact checking on emerging future technologies.

If you fail to do so it is very likely that you will end up loosing your business.