Incomparable terms
- Jun 26, 2020
- 1 min read
I saw Jaeger-Lecoultre's 400K$ watch ad yesterday.
This watch shows zodiac signs, days, and months on an annual basis. It has a golden case and over 520 moving silver mechanic parts.
But obviously, these are not the features that make you pay 400K$.
It's the craftsmanship, excellence and uniqueness. And these terms are incomparable.
Because these terms have nothing to do with your FMCG daily tag crosscheck routine.
Still, if you can't see the value is not because you can't afford to purchase but because unconsciously you keep crosschecking.
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