Introductions are tough

It is hard for us to switch our barbers or tailors to new ones.

That’s not because they do the best cut or we can talk with them about sports and politics.

We can't do the change because we hate new introductions.

Even if another barber on the next block is far better with his craft considering a switch makes you pause.

Because introductions demand preparation and readiness requires time.

So don't be surprised when your long term clients are not running away after your mediocre service.

It's not because they love you so much but its because they hate new introductions.